Rural Trends

Welcome to view 60 Trend Cards featuring 10 megatrends, 20 trends and 30 weak signals.

This website provides a full documentation of the extensive trend analysis exercise that was carried out in 2019–2020 among the participants of the EU funded Ruralization project.


Overarching mainstream
that affects most
regions and activities.


Developments that
are effective in specific regions and activities.

Weak signal

Symptoms of change
in specific regions
and activities.

RURALIZATION contributes to the development of rural areas by providing exciting opportunities to new rural generations to realize their dreams.

Reader’s guide to the trend cards

About the Research

RURALIZATION is a 4 years EU-funded project under the Horizon 2020 programme, focused on the study of problems related to rural regeneration and access to land, and the implementation of policies and activities that facilitate the entry of new generations and newcomers to the farming sector.

The consortium is composed of 18 partners from 12 different countries.


Tuomas Kuhmonen
PhD, Research Director

Pertti Ruuska
Project Researcher

Finland Futures Research Centre
University of Turku